Ernest | Lookbook | Spring-Summer 2020

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lookbook

LOOKBOOK

Spring/Summer
2020

Collection

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A rhythm
all your own

Classic cuts, expressive prints, striking tartan designs: while our new-season looks may feel timeless, their connection to a place is unmistakable. These styles take you deep into rum-soaked Havana. They resonate with a contagious rhythm. Offering a distinct musicality, our summer collection is dominated by pastel hues that can be dressed up or down. Pinks, blues, and creams evoke a vibrant mural.

These styles are for the man who romanticizes the past while embracing the present. Shirts, pants, jackets, and accessories draw their inspiration from colonial architecture and lush landscapes. At the same time, they call upon trends that move your fashion sensibilities forward. Lively and comfort-minded, they are designs meant for the man on the move—a traveller unafraid to live boldly, ducking down every alleyway and letting his sense guide him.

Uniqueness

UNIQUENESS

spring/

summer

2020

Past

meets

present

Every season, our challenge is to strike the perfect balance between menswear that feels fresh and styles that endure. We aim not only to surprise but also put forward a collection you’ll want to wear again and again. Simply put, it’s not only about style—functionality and wearability add value to your purchase and reduce waste.

Guided by this philosophy, we travelled to Cuba for our Summer 2020 collection. Perhaps nowhere else in the world bridges the old and the new so beautifully. On the one hand, Havana persists as a museum of ancient automobiles and Spanish colonial architecture. On the other, its rich culture couldn’t feel fresher or more alive. Under the hot sun, our inspired looks remain as comfortable and breathable as they are vibrant. They present a style that echoes through the past and passionately celebrates the now.